How To Sell Yourself

Arch Lustberg

Genre: Self Development

Language: English

COMMUNICATION IS THE transfer of information from one mind to another mind, or to a group of other minds. It can be in the form of an idea, a fact, an image, an emotion, or a story. It can be written, spoken, drawn, danced, sung, or mimed.

Whatever the medium, if the message doesn’t reach the other person, there’s no communication, or there’s miscommunication.

The simple premise of this book is that every time you open your mouth, in order for communication to happen, you have to sell yourself. If you don’t sell yourself, communication is nearly impossible. If you do, your message will get across.

We think of selling as being product-oriented. But that’s only one aspect of selling. In the case of product sales, the governing factors are usually the salesperson and the price. Even when there’s a slight price difference, we rarely buy any big-ticket item from someone we really dislike.

Ideas aren’t much different. The only time we pay close attention to an idea being communicated by someone we don’t like is when we have a heavy personal or emotional investment in the subject.

How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to get your message across in any speaking situation.

The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.